Needs Analysis + Goal Setting Identifying project objectives, target audience, and core functionalities. Competitive + Market Research Analyzing industry trends, competitor sites, and best practices. Information Architecture + Site Mapping Outlining website hierarchy, user flows, and content organization. Platform + Technology Recommendations Advising on the best CMS (e.g., WordPress, Shopify, custom builds) or tech stack based on project scope. Key Deliverables: Project brief, site map, feature list, technology outline, timeline estimates.
Wireframing + Prototyping Creating low- and high-fidelity mockups to visualize layouts and user journeys. User Experience Research Conducting user interviews, surveys, or testing to inform design decisions. Visual Design + Brand Integration Crafting color palettes, typography, iconography, and on-brand graphics. Responsive + Mobile-First Layouts Ensuring seamless user experiences across desktop, tablet, and mobile devices. Key Deliverables: Wireframes, clickable prototypes, design style guides, responsive layouts.
HTML, CSS, JavaScript Converting approved designs into clean, functional front-end code. Responsive Web Development Ensuring optimal display and performance on various screen sizes and devices. Accessibility + Compliance Following WCAG guidelines to accommodate users of all abilities. Interactive Animations + Effects Implementing subtle transitions, hover effects, or more advanced animation libraries. Key Deliverables: Optimized HTML/CSS/JS files, cross-browser tested front-end templates.
Back-End Development + CMS IntegrationContent Management Systems (CMS) WordPress, Drupal, or other platforms, enabling clients to easily update site content. E-commerce Solutions Shopify, WooCommerce, or custom e-commerce platforms (product management, payment gateways, shipping). Custom Web Applications Tailored functionality (member portals, booking systems, dashboards) that address unique business needs. Database + Server Setup Proper configuration for performance, security, and scalability. Key Deliverables: CMS-based site or custom application, admin panel, user authentication, tested and deployed back-end.
Technical SEO Optimizing site structure, metadata, and loading speed for better organic search rankings. Page Speed + Core Web Vitals Minimizing load times, image compression, and code optimization to improve user experience. On-Page Optimization Crafting keyword-friendly content, headings, and URL structures. Analytics + Tracking Setup Integrating Google Analytics, Tag Manager, or other tools for performance insights. Key Deliverables: SEO audit report, site speed optimization, analytics and conversion tracking, ongoing monitoring.
Copywriting + Storytelling Developing persuasive, on-brand content that aligns with the site’s goals and user journey. Video + Multimedia Embeds Integrating custom-produced video, animations, or motion graphics (ideal if your studio also handles production). Interactive Elements Quizzes, calculators, or other tools to engage users and collect data. Photography + Imagery High-quality visuals, either sourced or custom-shot, to enhance design and messaging. Key Deliverables: Website copy, integrated multimedia, user-engagement features, cohesive brand storytelling.
Website Hosting + Domain Management Offering secure, reliable hosting solutions and handling domain renewals. Security + Updates Regular CMS/plugin updates, malware scanning, SSL certificate management. Bug Fixes + Technical Support On-call or retainer-based support for troubleshooting issues post-launch. Performance Monitoring + Reporting Monthly or quarterly reports on traffic, conversions, and key performance indicators. Key Deliverables: Ongoing maintenance plan, SLA (Service Level Agreement), detailed performance reports.
Landing Pages + Funnels Designing targeted pages for specific campaigns, optimizing for lead capture and conversions. Marketing Automation + CRM Integration Linking the website with tools like HubSpot, Mailchimp, Salesforce to nurture leads and streamline follow-ups. Social Media Integration Embedding feeds, share buttons, or auto-publishing content to social platforms. A/B Testing + Conversion Rate Optimization (CRO) Experimenting with design, copy, and CTAs to increase user engagement and conversions. Key Deliverables: Conversion-optimized landing pages, integrated email/CRM systems, funnel analytics.
Progressive Web Apps (PWA) Building fast, offline-capable experiences that behave like native apps. API Integrations + Microservices Connecting third-party APIs or creating custom microservices for specialized functionality. SaaS Platforms Designing and developing software solutions (multi-tenant applications, subscription models). Advanced Backend Systems Complex business logic, data-driven workflows, reporting dashboards. Key Deliverables: Deployed PWA or SaaS product, documentation for API usage, structured codebase for scalability.
CMS Training Sessions Teaching clients how to manage website content, products, or posts. Documentation + Guides Providing step-by-step instructions, style guides, or process manuals. Post-Launch Consulting Strategic advice on future updates, marketing campaigns, or site expansions. Key Deliverables: Recorded walkthroughs/tutorials, user manuals, Q+A sessions, future roadmap suggestions.
End-to-End Project Coordination Planning sprints, managing timelines, and coordinating between design, development, and marketing teams. Budgeting + Resource Allocation Transparent cost estimates, milestone-based billing, efficient deployment of resources. Agile/Scrum Framework Implementing iterative development with regular client check-ins and revisions. Consulting + Strategy Sessions Advising on overall digital strategy, scalability, and tech stack improvements. Key Deliverables: Detailed project plans, milestone reports, regular status updates, final project retrospectives.